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In The Media
Amma has been quietly gaining a reputation for her outreach over the course of 30 years. Only in recent years has the world press begun to take notice of her efforts, with glowing stories in prestige media, including TV, print, and radio. This section represents a small cross section of radio and online news articles.
Amrita TV a television channel inspired by Amma
Amrita TV is a 24 – hour Malayalam Satellite channel, established in 2005, with the mission of delivering vibrant, youthful, value-oriented television entertainment, for the entire family. Amrita TV bagged 15 Kerala State Television Awards in its very first year of operation.http://www.amritatv.com
Amma melts The Sun
October 2006One of the key successes this year was the amount of press coverage we were able to get, which will bring Amma's spiritual and humanitarian work to the attention of many thousands more in the UK.
By the second day of the visit, BBC London News had run two separate TV features, and we had a full page article and editorial in 'The Independent'. The BBC World Service World Today ran a special, and we had also coverage in the Asian media and local papers.
Then, we got a call from 'The Sun' newspaper, asking us whether they could come to interview Amma. This was big news! The British media has historically been very difficult to win over - most notably because of the celebrity driven culture it represents; unfortunately Amma has never been seen as a 'celebrity' in her own right. So to have 'The Sun' contact us was a big deal.
But, this raised the issue of how they would handle the coverage, and how we could manage 'the situation'. Being uncertain, we said that Amma's interview schedule was very busy, but we would get back to them as soon as possible. The rumour spread around the sports hall and became a topic of discussion. It is easy to forget that it is in fact always Amma who manages these situations for us.
Swamiji was duly informed of The Sun's interest, and the nature of the publication. He asked Amma, who made clear they were welcome. Yet another example of how Amma welcomes everyone to her. None of us could have anticipated such an extraordinary outcome. She spent much longer with The Sun journalist than she usually does with press representatives. You can tell by his subsequent article below (click here) he was evidently moved by his contact with Amma.
Global Media
CBS Media Group
December 2007: Amma on primetime special
Amrita TV
September 2006: Dignitaries Wish Amma A Happy Birthday
CNN News (USA):
Hugging The World
ABC News (USA):
The Power of a Hug
Times of India:
Plan to prevent Cotton grower suicides
Sunday Times (Sri Lanka):
With a hug and a smile, Amma transforms lives
The Detroit News:
November 2006: Embrace: A mother's gift:
Eastern Eye: (search 'motherly love')
USA Today:
Amma: The 'hugging saint'
The Christian Science Monitor:
'Hugging saint' is compassion in action
Whole Life Times:
An exclusive interview with India's "hugging saint"
Current News:
July 2006: AMMA on Current TV (watch clip)
Religion & Ethics News Weekly:
The Hugging Saint
PR NewsWire:
December 2005: M.A. Center Donates $1M to Bush-Clinton Katrina Fund
UK Links
BBC links:
BBC News:
December 2007: A Hug From Amma
BBC News:
October 2007: Film Award honours "Hug Guru"
BBC News:
October 2006 : Amma hugs at Crystal Palace
BBC News:
January 2005: Guru pledges $23m tsunami relief
BBC - Radio 4 - Woman's Hour:
Amma
BBC News:
September 2003: Devotees flock to hug Indian guru
BBC News:
Embraced by India's hugging saint
The Daily Express
January 2008: How the Hugging Saint brings love to the world
August 2007: I'm the healing hugger
News Shopper
August 2007: Spiritualist to promote peace and harmony
Independant
October 2006 : The woman who has embraced 25 million around the world
The Sun
The Sun: We meet Big Hugger
In Ireland
Independant.ie: Embracing the human condition
Ireland.com:
'Hugging saint' embraces up to 10,000 at RDS over two days
Recirca magazine:
Ammachi Satsang
If you would like to learn more about Amma in the media, please contact us at: press@ammachi.org
